I’m a digital designer working at the intersection of story, strategy, and interface. My work spans UX, motion, and branding with a focus on creating cinematic experiences that feel both effortless and intentional. Whether it’s designing for a streaming platform or shaping a product journey, I keep users at the center and design with an edge. Outside the screen, I’m also a font designer, illustrator, and calligrapher. I’m obsessed with detail, rhythm, and visual storytelling in every form.
[ years of experience ]
[ project done ]
[ SCREENS ]
[ COMPONENTS ]
SALESFORCE
[ 2025 - present ]
PRODUCT DESIGNER
Led 0-1 product design of Trailhead Solve, an Agentforce-powered agentic AI interface for 3M+ learners, defining conversational UX and SLDS design system across text, voice, and image inputs, reducing time-to-content by 43% and boosting feature adoption by 32%. Designed a RAG-based intelligence layer unifying developer docs, release notes, and community knowledge into source-cited AI answers, cutting learner drop-off by ~22% at key funnel stages, improving course completion by 15%, and increasing retention by 18%. Introduced AI-first workflows, including session memory, contextual escalation, and a career-aligned learning layer mapping skill signals to certification pathways, reducing churn among disengaged segments and increasing CTR by 25% and session depth by 35%. Led ResOps end-to-end, screening 650+ candidates to 72 high-signal expert participants and synthesizing findings into 3 product pivots shaping the AI interaction model, quality standards, and long-term retention strategy for the Trailhead platform.
INDIANA UNIVERSITY INDIANAPOLIS
[ 2024 - PRESENT]
MOTION GRAPHICS CO-INSTRUCTOR
Co-instructed and mentored 20+ students per semester in motion design for UI Improved student project outcomes by 25% through structured critiques and workshops Taught motion principles and micro-interactions applied to real-world product UX
ZEE5
[ 2021 - 2024 ]
ASSOCIATE CREATIVE DESIGNER
Led end-to-end UX for ZEE5 Music, a 0→1 in-app product spanning discovery and playback Improved content discoverability, increasing CTR from 0.39% to 0.89% within 30 days Drove a 15% lift in content engagement by integrating IMDb ratings and contextual metadata
figma
DESIGN TOOL
My collaborative space for turning ideas into polished, interactive designs streamlining workflows from concept to prototype with speed and precision.
framer
VISUAL DESIGN
My go‑to no‑code tool for turning ideas into fully responsive, interactive websites, blending creative freedom with seamless functionality.
Adobe Illustrator
BRAND DESIGN
My precision tool for shaping brand identities, from crafting logos and custom typography to building scalable design systems, creating assets that stay sharp and consistent across every platform
ADOBE PHOTOSHOP
VISUAL DESIGN AND PHOTO MANIPULATION
My go‑to canvas for crafting high‑impact visuals, from refining brand identities to creating compelling digital and print designs, blending creativity with precision in every layer.
NOTION
PROJECT MANAGEMENT TOOL
My all‑in‑one design command center, where I plan projects, document research, track design sprints, and keep brand guidelines organized, making collaboration seamless and creativity structured
